"Worked through the most effective way of introducing the Brand Transition and upcoming changes. Specifically putting a positive spin on this, using powerful language “ wonderful opportunity to innovate…” and using body language and gesturing. Not just what you say, but how you say it concept.
Changed their questioning/ engagement check point from “what do you think of our name xxxxx ” to…. “what are your thoughts on these wonderful innovations our mothers and parents are looking for “